The Knicks’ historic 2025-26 run blessed us with an opportunity to own basketball’s biggest moments, from opening night until the Knicks raised the Larry O’brien trophy at the championship parade.

It started with Play Like a Pro, a bucket list series that put fans on real NBA courts and earned an ANA Award of Excellence for experiential.

Our optimized Courtside logo ran on every national game through the Finals, driving 21% incremental value for the year.

As the playoff streak built, “SUPERIOR ANYWHERE” tapped into the New York camaraderie linking fans, celebs, politicians, alumni and the current roster.

Our ‘99 to ‘24 throwback ticket swap celebrated the original 1999 Spurs and Knicks Finals. Quickfire OOH blanketed MSG, 7th Avenue, Times Square, the parade route, LINK and taxi screens, reacting in real time from OG’s game-winning tip to the final whistle, while social jumped on every big moment.

We closed with a post-Finals spot starring Walt “Clyde” Frazier, an impassioned salute to today’s fans and players.